Norr Outerwear
Client
Norr
Year
2024
Discipline
Launch campaign & 3D
Role
Creative direction, 3D
Overview
Oslo
A concept launch for an autumn–winter collection engineered for the cold. Real snow, rendered snow and an interface that lets each jacket be weighed by eye before it is worn.
01.
Studio, minus four
02.
Expedition white
03.
Product on ice
04.
The black shell
05.
Close, hooded
06.
Field test